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Premium domain names are high quality domains that have already been registered, but are available for sale at a premium price. The price of a premium domain name varies according to quality; many sell for hundreds or even thousands of dollars. Because of their higher quality, premium domain names carry the following benefits:
Shorter, catchier domain names will keep visitors coming back to your site.
A premium domain name is an asset that your business invests in and can later resell for a profit.
Domain names that contain search engine keywords are more likely to gain top search engine rankings for those keywords.
Many generic domain names receive hundreds or even thousands of visitors per day.